Why do you blog? My Top 6 Reasons + Mini Blog Revamp Tips

The other day, as I sat down for lunch with my husband, he asked me why I blogged – clearly, there’s no money in this blog and I doubt that it will ever break even, let alone turn a profit. Instagram and YouTube are much more profitable platforms for sure due to their higher visual appeal and little reliance on the written word.

I thought it was a great question to ask myself as well as, you, my audience, seeing as most of you run beauty blogs yourselves.

So yes, I do want to know from you: What inspired you to blog? What’s your niche, your personal take on the subject matters that you blog about? Let me know in the comments as I’d love to hear from you.

I also took the end of 2019 as an opportunity to overhaul the blog design slightly – it had become a little crowded and no longer suited my aesthetic.

Here’s what I did – perhaps it can help you too:

  • Switched the blog design to a more minimalist, free design called Penscratch 2
  • went for a funky yellow logo for the header banner and tab banner
  • removed the header image to streamline the look
  • added follow me buttons and email signup at the top right sidebar to make it easier for you to subscribe to updates

On to my reasons for blogging then.

  1. Personally, I am experiencing consumer fatigue on social media. On YouTube, so-called influencers are trying to shove products down your throat, complete with discount codes and referrals. Aggregate review sites like Hwahae have disappointed me a lot as of late, I feel as though the ratings are bought, not honest. On Instagram, flatlays have become a lifestyle but all brands start to look the same in their aesthetics and visual choices. Everything is polished and sleek. Nothing is real. Everything is buy, buy, buy. The only place where I can get honest opinions are tiny beauty bloggers with small audiences like myself – they have nothing to lose and nothing to gain. This is why I trust bloggers more than influencers.
  2. Many beauty products available locally have not been reviewed in English, so when I try to look them up online, I often come up empty handed. By reviewing in English, I hope to bridge a gap. There are lots of overseas K-beauty bloggers, however I don’t see many actually based in Korea (do correct me if I am wrong).
  3. I want my readers to be able to make more informed, objective choices. We all have different skin types and different preferences, and I always want my readers to take my reviews with a grain of salt, which I hope shines through in my regular reviews as I try to think of why people might like or dislike the product on hand. At the same time, I consciously try to cut through the crap and through the hype that some brands try and build for themselves.
  4. I just really love reading and writing. In my daily life, I devote most of my free time to reading and writing; it is what breathes life into me on a deep, spiritual level.
  5. I teach primary school age children plus a few secondary schoolers. Most of them know their phonics and ABCs, however, talking to young learners whose first language is not English naturally limits the vocabulary, coherence, grammar skills and sentence structure that you can employ. Therefore, in an effort to not get dumber, I am using this blog in an effort to not get out of touch with my language skills because sometimes I feel as though I am becoming less eloquent as time goes by.
  6. There are so many fantastic bloggers out there and I have learnt lots from them, my favourite being Malaysian beauty blogger Paris B of My Women Stuff. I have mentioned and linked to her blog many times, and she always has fantastically concrete, actionable tips and product recommendations, be it the moisture sandwich technique or the Hada Labo Premium Hyaluronic Acid lotion, which I can incorporate into my daily skincare regimen. I just want to pay the kindness of all of those bloggers forward by reviewing local Korean products and see if the reviews help anyone, much like other bloggers’ reviews have helped me reach skincare goals and stop wasting money on overpriced rubbish.

Final Thoughts

Again, I feel that to a certain point, I am perhaps screaming into the void… but it is cathartic and grounds me while giving my life an additional sliver of purpose-pie. If just a few reviews are helpful to you, I consider my job done.

Let me know what inspired you to blog and let’s have a conversation in the comments. 🖤

6 thoughts on “Why do you blog? My Top 6 Reasons + Mini Blog Revamp Tips

  1. I blog for many of the same reasons that you do. I’ve been here for 14 years so you can imagine what’s it done to my ability to converse in my native language. lol My blog was actually the result of endless encouragement from my husband. He was the one who kept telling me I had to be the change I wanted to see. Back in 2013, there weren’t that many blogs that featured Kbeauty product reviews in English. So I took the plunge and started in hopes that my reviews would help others. It was extremely fun in the beginning because it allowed me to connect with people who loved Kbeauty from all over the world. Then life happened, I took a break from it and even thought of deleting it early last year. But you know what? I started again and realized I had missed it greatly.

    I totally agree with your thoughts on Instagram and Youtube. If memory serves me correct, I made an account on Instagram to connect with others last spring but quickly found it too contrived for my taste. Reviews read like adverts and I couldn’t stand how artificial the content was. I’m sure there are some honest reviewers out there on social media but I just couldn’t connect with anyone, particularly on Instagram where I felt people just showed off who they were working with and all their gifted/sponsored products. I deleted my account and never looked back. These days, I just hang out on wordpress and read blog reviews.

    I always enjoy your reviews and although neither one of our blogs will ever break even lol, I hope you continue to do what you do because I feel like you’re someone who’s like me. We blog in hopes that our reviews might be of help to others.


    1. Wow super touching! Thanks for your essay/response! It all feels a bit pointless sometimes to a certain degree I guess but then again… when you get down to it… might as well make the best of the time we’re given on this earth and if that includes blogging purely for the sake of blogging, then I guess that’s ok.

      Liked by 1 person

  2. And oh, thanks for linking Paris B’s blog. I couldn’t sleep last night so I ended up staying up past midnight to read her blog and enjoyed it immensely!


    1. I love the way her posts flow and that she reviews luxury brands often – products I’d never dream of purchasing – meaning her readers get to love vicariously through her product reviews. Plus, she’s always keeping it real! Wish I could be her friend.

      Liked by 1 person

  3. My reasons are similar too. I really enjoy writing and could write for days on any topic, but I like reviewing skincare products and restaurants the most to help people who might have a similar taste or skin type as me.

    Liked by 1 person

  4. Thank you so much for sharing this!!!
    It’s not a question I’ve really asked myself . I started on Instagram and enjoy it but wanted to share my thoughts in a longer format x

    Liked by 1 person

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