isoi (Korean: 아이소이, pronounced like eye-soh-ee) is a brand that I have reviewed several times already – be it their mask, toner or serum. Generally speaking, in the past, I loved the brand for what it did for my skin; the only drawback is the pricing, which is definitely up there in the drugstore range – I’d liken it to French pharmacy brand pricing.
In recent times, however, I have not been wowed too much by the brand when it came to their Bulgarian Rose line, and perhaps I should take a look at their other products in the future. As I popped this into the basket, I wondered whether this MoisturiZIP (what a clever product name!) was going to be the one product to change my mind? Was it going to win me over this time around?
・What it is: ・
This is a balm, or skin salve, that goes on top of your skin as the last step of your skin care routine.
Get some vaseline or paw paw ointment instead for a fraction of the price.
・Price & Availability: ・
I got mine from Olive Young, where isoi seems to be retailing exclusively. On Olive Young Global, this retails for US$38.00, while it retails for ₩34,000 on their Korean site and in store. I got my tube on sale for ₩28,000 at the time.
The tube comes with 30 g of product (1.06 oz).
Just looking at the ingredients alone, you’d think this is a stellar product. Generally speaking, no red flags, though there are some low level acne triggers. Lots of oils and fatty alcohols.
Glycerin, Macadamia Integrifolia Seed Oil, Olive Oil, Purified Water, Caprylic/Capric Triglycerides, Argan Kernel Oil, Jojoba Seed Oil, Shea Butter, Arachidyl Alcohol, Behenyl Alcohol, Arachidyl Glucoside, Rosa Damascena Flower Oil, Candelilla Wax, Sorbitan Stearate, Rosa Damascena Flower Water, Tocopherol, Rosmarinus Officinalis (Rosemary) Extract, Melaleuca Viridiflora Leaf Oil, Chamomile Flower/Leaf Extract, Centella Asiatica Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Carbomer, Arginine, Scutellaria Baicalensis Root Extract, Paeonia Suffruticosa Root Extract
The tube itself is travel friendly and light, looks nice on your shelf or dresser, and dispenses product easily enough. You may want to cut the tube open to get at every last drop of it though as it gets hard to squeeze every last drop out towards the end.
・What the company says:・
A high-performance moisturizer that delivers abundant hydration for dehydrated skin with natural moisturizing ingredients and vegetable butter. Forms skin’s protective barrier, keeping moisture from evaporating and delivering a long-lasting hydration and shine.
The one cosmetic product that is closest in texture is, I think, Paw Paw ointment, though the MoisturiZIP is a little thinner, especially in warmer weather.
Though the texture is thick, it spreads easily like a thick oil balm. It comes out almost translucent and turns completely see-through as you spread it. It feels very calming and soothing to put on as it envelops your face, though if you are not used to heavier textures, you may find this too rich for your liking.
It never quite sinks in and stays on top of your skin, leaving an almost wet, tacky film. Personally, I love that kind of feel. It’s like a skincare cocoon.
When I was still using this, I would use three thin finger lengths’ worth of product to cover my face completely, as shown below.
While their serum and wash-off mask smelled more like freshly cut roses, this MoisturiZIP smells more like rose potpourri; dried roses rather than fresh ones. It’s a warm, comforting scent which did not linger for too long.
I used this as my last step in my night skincare routine. I could not imagine how you could make this work in the daytime, that’s how heavy it is. It works to seal in all the watery products you may be layering underneath.
It goes on very smoothly, and as mentioned, never sinks into skin. You will still be able to feel this on your skin in the morning unless you toss a lot at night and are prone to squishing your face into your pillow with a vengeance once Mr Sandman comes around.
Now the all-important question is, did it actually do anything? What are the skincare benefits? … and to that I say… I’m not sure? …maybe?
While this did create a nice layer on top of all my other skincare items, and while it did thus keep my skin nice, moist and supple… that is kind of all it did.
Skin stayed hydrated because of the occlusive layer but it did not do anything else.
What I was expecting was either of the following, considering the price point for a relatively small tube-
- having blemishes heal more quickly and/or
- diminishment of fine lines and/or
- better skin texture or brightening through hydration
… and sadly, the MoisturiZIP did not do any of that. It was just kind of… there.
The next time I want something to layer on top of my skincare that is non-reactive, I think I’ll go with vaseline, which is much cheaper and does the same as the MoisturiZIP.