Quite a few years ago, I posted about how Too Cool for School (TCFS), a Korean indie makeup and skincare brand, had taken more than just a leaf out of Charlotte Tilbury’s (CT) design when they ~allegedly~ stole CT’s designs for their own cushions. While there was some backlash online, clearly TCFS did not give a flying **** and even doubled down, see recent snaps at the bottom of this post.
Just as a reminder, here are the foundations from my original blog post – TCFS left, CT on the right. No, this is not OK. It’s shameless and uncreative, in my view.
No one seems to be talking about this and I am disgusted. I never purchased anything from TCFS for that reason and yes, I get it. It is just me, rambling on this blog that only recently reached 100,000 views. I am a nobody. TCFS will survive, whether I write about them or not, whether I buy from them or not. At the same time, I just cannot accept brands behaving badly and will do my bit for a fairer world, however small that may be.
They continue up to the present day to sell their makeup with a logo that is pretty much identical to Charlotte Tilbury’s ~in my personal opinion~, and thus continue to profit off the visuals established by CT. This is what’s on their site now:
Now compare that with CT’s current visuals:
I had wished for TCFS to perhaps get the hint and come up with something original. Clearly, I was wrong. Same thing all over again.
Imagine my horror when I popped into my local Olive Young the other day to stock up on my beloved Silcot cotton pads – the Rolls Royce of cotton pads – and was greeted by this makeup sponge:
A few aisles over, there were those makeup cushions.
You make up (lels) your own mind, obviously. Personally, I will continue to shun TCFS when buying makeup and skincare.
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